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Frequently Asked Questions

What exactly is Generative Engine Optimization (GEO)? +

GEO (Generative Engine Optimization) is the next evolution of search. It's the practice of optimizing your content, data, and brand to be found, understood, and cited as a primary source by AI systems like ChatGPT, Claude, Perplexity, Gemini and Google's SGE. While SEO (Search Engine Optimization) targets search engine algorithms, GEO (Generative Engine Optimization) targets the knowledge base of generative models.

Is this newsletter for beginners or experts? +

Both. We cover foundational concepts for those new to GEO (Generative Engine Optimization), but the core of our content is advanced strategy, data analysis, and forward-looking insights designed for experienced digital marketers, SEO professionals, and agency owners.

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Yes, to help support the newsletter, we may occasionally include affiliate links to products or services we genuinely use and recommend. Our editorial integrity is paramount, and we only promote what we believe will benefit our readers.

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